Media moguls, embrace the new opportunities!

In the growing climate of “if you not with us you are criminal” I just want to clarify this:

  • Is file sharing illegal? NO WAY! It is all about what files are shared.
  • Do I defend illegal file sharing? Not at all! 

What follows is already said many times but it is needed to be repeated over and over again. The new IPRED law in Sweden is severely threatening our privacy. We are talking about breaking basic human rights. Media companies will have the right to enter my home and dig in my personal files without real evidence but in order to get evidence. This is against legal praxis in the western world.

This is obvious for every tax paying citizen. 

Enough about the IPRED law for now. More in the links below.

Instead I will give some advices for free. Listen up media CEO:s and other players! You are missing market shares while you are fighting and wasting resources on the wrong battlefield and other new players will take them before you.

We all have to embrace structural changes. Internet change the way that digital material can be distributed. That changes the conditions for what the current structures are based on. New players will find out better ways to do business. As usual the old players are trying to delay all these changes!

Come on! Don’t try to keep the old structures. You should know better. Look forward! We live in a new era. Look out the window! Big opportunities are waiting. You must change your way of doing business! Fight against progress and development and you will miss market shares. Forget about distributing CD’s once and for all! Start to deregulate this dying business.

Key to reducing piracy is increasing the legitimate ways that users can enjoy artists work online. This is so easy and you can’t do it by make your own customers to your enemies! 

Offer good quality. Guarantee virus- and spam-free material. Find the ways, others are already there and starting to cash in.

Finally, stop lobbying for the impossible…

I also have a good and free advice to our politicians: Continue like this and we will vote for someone else.  This is not about file sharing, it is about human rights. We will find out who are defending privacy and human rights and who is not.

Links:

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